In general, young people are more likely to use social media than older people. Some social media sites are much more popular than others among specific population groups. The aggregate numbers mask a great deal of heterogeneity across platforms. Some social media sites are particularly popular among specific population groups The bar chart shows a ranking of the top social media platforms. Tumblr and TikTok came next, with over half a billion users. YouTube, Instagram, and WeChat followed, with over a billion users. With 2.3 billion users, Facebook was the most popular social media platform in 2019. Facebook dominated the social media market for a decade, but five other platforms also have more than half a billion users Since 2011 this has been possible and today, more than 50% of the content viewed on Twitter includes images and videos. Twitter, for example, didn’t allow users to upload videos or images initially. Most social media platforms that survived the last decade have shifted significantly in what they offer users. The case of MySpace is remarkable, considering that in 2006 it temporarily surpassed Google as the most visited website in the US. In 2008, Hi5, MySpace, and Friendster were close competitors to Facebook, yet by 2012 they had virtually no market share. Once-dominant platforms have disappeared. The data also shows rapid changes in the opposite direction. To put this in perspective: TikTok gained, on average, about 20 million new users per month over this period. TikTok, for example, launched in September 2016, and by mid-2018, it had already reached half a billion users. Some large social media sites, such as Facebook, YouTube, and Reddit, have been around for ten or more years, but other large sites are much newer.

In the chart, we plot monthly active users across various platforms since 2004. This is arguably the beginning of social media as we know it. MySpace was the first social media site to reach a million monthly active users – it achieved this milestone around 2004. We begin with an outline of key trends and conclude with a perspective on the social media adoption rate relative to other modern communication technologies. Who uses social media? When did the rise of social media start, and how has the number of users changed over time? Here we answer these and other key questions to understand the history of social media worldwide. The rapid and vast adoption of these technologies is changing how we find partners, access information from the news, and organize to demand political change. This means social media platforms were used by one-in-three people worldwide and more than two-thirds of all internet users. These numbers are huge – in 2019, there were 7.7 billion people worldwide, with at least 3.5 billion online. Other social media platforms, including YouTube and WhatsApp, also had over one billion users each.

Due to data availability the article and charts will not be updated.įacebook, the largest social media platform in the world, had 2.4 billion users in 2019. Cite this article Reuse our work freely Note – This article is an archived version of an article published in 2019.

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